Business Coach: SME Growth
The African Management Initiative (AMI)
AMI is also growing its pool of Rwanda-based freelance Business Coaches to support more mature and growth-stage enterprises. This role is ideal for experienced business advisors who are excited to guide ambitious entrepreneurs through strategic, financial, and operational growth.
Coaches will support businesses through AMI’s blended learning approach, helping them apply advanced tools to unlock growth and investment readiness. Content will cover financial modelling, HR systems, pricing strategies, operations planning, and capital access.
As with all AMI coaches, they will work on a freelance or project-based model and be matched to program needs and cohort fit.
Responsibilities
Deliver one-on-one coaching sessions per SME
Lead sector-specific group coaching and pod facilitation
Advise on financial modelling, growth barriers, and investment prep
Record detailed feedback and business insights in AMI systems
Track progress using AMI coaching tracker and systems
Collaborate with AMI Learner Success Managers and program lead
Requirements
5+ years of experience in business coaching, consulting, or entrepreneurship support
Deep understanding of financial analysis and investor readiness
Experience advising medium-sized, growth-stage businesses
Fluency in English; Kinyarwanda preferred
Certified coach or advanced facilitation experience preferred
Strong communication and interpersonal skills
Benefits
Why join us
A high-impact, diverse and ambitious team with common values:
Be the best: We work really hard, are proud of what we do, and love delighting our clients with quality.
Own it: We step up to the task, never pass the buck and hold ourselves accountable for delivering results.
Push the limits: We ask why, embrace failure and try new things. We never settle.
Do what’s right: We act with integrity, confront dishonesty, treat people fairly and strive to contribute to the greater good
Always care: We don’t have ego – it’s always ‘team before me’. We are kind, we celebrate each other’s success, and we care enough to give honest feedback.
A dynamic office & team life:
Brand new offices in Westlands, Nairobi
Monthly team social events and yearly offsite
Regular learning and coaching opportunities
A hybrid working model