SB Insight
SB Insight


Stockholm, Sweden · Stockholm, Sweden


Data and Analytics


11-50 employees



founded in


We are an insight agency on a mission to create sustainable brands. We provide knowledge and understanding of how sustainability affects branding, communications and business development. Our insights come in different forms and are used for strategic decision-making. We are also the founder of Sustainable Brand Index™, Europe’s largest brand study on sustainability. An independent study consisting of more than 1 500 brands and 70 000 stakeholder-interviews across Europe. Sustainable Brand Index™ measures the perception of brands on sustainability across industries and countries. Next to a yearly ranking and official report, Sustainable Brand Index™ provides strategy reports with brand-specific sustainability insights and strategic recommendations.

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