Nektria develops Software as a Service solutions oriented to the last mile for e-commerce, aligning the interests of online consumers, e-commerce, logistics operators, and cities. Oriol Serra, Víctor Tejedo, Javier Juncadella, Miguel Valls, and Guillermo Ricarte founded a platform that provides a solution for online supermarkets: RECShipping, a program that optimizes logistics through dynamic prices (incentives) that are modified in real time for each e-shopper. With this technology, e-commerce manages to reduce operating costs by up to 20% and improve conversion by up to 5%. The startup is accelerated by La Salle Technova and has reference investors from Silicon Valley, London, Madrid, and Barcelona. So far, they have called three seed rounds with triple F investors, Business Angels, and Family Offices. Nektria has been awarded as the Catalan SME with the greatest potential for innovation and internationalization in the XXI Investor Forum of ACCIÓ Generalitat of Catalonia, and recognized as "the SaaS for the most innovative e-commerce in Europe in 2016" by Club eCommerce Crossborder. At the moment, they only operate in Spain, working in three areas mainly. On the one hand, they address the problem of the last mile through interaction with the final consumer, something that nobody had done so far. On the other hand, they utilize powerful algorithms integrated within the three tools that facilitate the optimization and subsequent execution of the routes: a grid of variable prices in real time, a dashboard of optimization, and a solution for the messenger. Finally, the team has more than eight years of experience in the mobility and logistics sector, as well as leading advisors in the sector.
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