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Social Media & Brand Growth Lead (Volunteer)

MiMIAT Health

MiMIAT Health

Marketing & Communications, Sales & Business Development
Barcelona, Spain
Posted on May 21, 2025

Who are we?

MiMIAT Health is a multilingual digital platform that empowers people living with chronic conditions to track and manage their health data, starting with digestive health, and expanding into cardiovascular, respiratory, and chronic pain. We are live across Europe and Kenya, available in five languages, and collaborating with public institutions, independent providers, and universities.

Our mission? Give patients back control, reduce delays in care, and make chronic disease management more dignified, inclusive, and data-driven.

What are we looking for?

We’re looking for a Social Media & Brand Growth Lead (Volunteer) who can help us amplify MiMIAT Health’s voice across platforms like Instagram, TikTok, LinkedIn, and other relevant media channels. Your expertise may include:

– Experience managing social media accounts for a brand, project, startup, or cause—especially on Instagram, TikTok, or LinkedIn

– Strong grasp of organic growth tactics, content creation, and community engagement

– A good eye for visual storytelling, even if you’re not a full-time designer (bonus if you’ve used tools like Canva, Figma, or CapCut)

– Ability to align brand tone with mission where you can turn a health KPI into a post that actually gets read

– Familiarity with analytics tools (native platform insights, or even basic spreadsheets) to track what’s resonating

– A self-starter mindset: you can propose ideas, test them, and iterate quickly without needing a perfect brief

– Bonus if you’ve worked in health, wellness, nonprofit, or social impact spaces or simply care deeply about people who’ve been underserved by traditional systems

*This is a volunteer role with potential for full-time consideration if the opportunity arises and alignment.

What you’ll do?

– Design and implement a lean, creative social media strategy focused on organic growth and patient engagement

– Help refresh and elevate MiMIAT’s visual identity and brand voice across channels, ensuring consistency and emotional resonance

– Create and manage content across Instagram, TikTok, LinkedIn, and other relevant platforms to grow our presence and reach more chronic patients in need

– Collaborate with the team to align social campaigns with user acquisition efforts, pilot launches, and community outreach

– Use storytelling to translate our mission and milestones into clear, compelling content—from testimonials to educational posts

– Track basic metrics (reach, engagement, conversions) and help us learn what’s working and why, so we can optimize with intention

Benefits:

Direct collaboration with our founder and core team, with real influence over our brand direction and community voice

Exposure to a fast-moving, mission-driven startup, where your ideas don’t sit in a backlog—they get implemented

Deep learning in digital health, ethical innovation, and building inclusive, patient-centered technology from the ground up

Access to Norrsken Barcelona, one of Europe’s leading hubs for impact-driven ventures and changemakers

Creative ownership of the brand’s evolution, as you won’t just support a voice, you’ll help shape how the world sees us

– A clear path toward a potential paid or full-time role, based on mutual growth and alignment

– And the fulfillment of knowing your work helps real people feel supported, seen, and in control of their health

How to apply:

Send your CV to info@mimiathealth.com or reach out here on LinkedIn.

If this speaks to you, let’s build something meaningful, together!