Go-To-Market Lead - Germany (Remote)
Our carbon emissions are still increasing, and the evidence for dramatic climate change is all around. We want to do our part in solving it.
In Europe, 12% of our carbon emissions come from heating our homes - just as much as using our cars. Getting those emissions to zero will be a gargantuan task: retrofitting 90 million buildings across many countries is a hard problem.
Lun’s mission is to decarbonise homes faster, by building an operating system for tradespeople in the European energy renovation industry. Our first task is to make heat pump installations an absolute no-brainer for plumbers and electricians.
We've secured a robust funding of 11M€ from high-caliber investors, including the likes of Lowercarbon, Norrsken VC, Partech, Foundamental, and MCJ Collective, in order to very rapidly accelerate building retrofits across Europe.
About the role
Lun is expanding to Germany, one of Europe’s biggest and fastest growing heat pump markets. We’re looking for a German-speaking go-to-market leader to help us launch and drive revenue growth in the new market.
In this role, you will be responsible for creating and driving our go-to-market strategy for Germany, as well as building out and managing a local team. Your mission is to make Lun succeed in Germany as quickly as possible.
This position can be based in Lun’s HQ office in Copenhagen or remote in Germany. You will work closely with and report to the CEO.
What you will do
The overarching objective of the go-to-market (GMT) team in Germany is to grow Lun’s product with active installers, and achieve a sizable share of the heat pump installer market in Germany by the end of 2024.
You will lead this GTM team and operate with a high level of autonomy to get us there. Your specific responsibilities will include but are not limited to:
- Creating a GTM playbook for Germany based on both Lun’s learnings in Denmark and localisation needs.
- Hiring, training and managing a Germany-based GTM team.
- Leading Lun’s GTM motion in Germany including lead generation and qualification, prospecting, demos and pipeline management.
- Growing our customer base in Germany to become the market leader.
- Overseeing a seamless onboarding process for new customers.