Product Marketing Manager

Greenly
Greenly

Marketing & Communications, Product ยท Full-time

Paris, France

EUR 50k-50k / year

Posted on Aug 29, 2026

Job Description

๐ŸŒฑ About us

Greenly was founded in 2019 by Alexis, Matthieu and Arnaud with one mission: make carbon management as essential as financial management.

Today, we are a global leader in carbon accounting, proudly B-Corp certified and part of the French Tech 120. Our climate suite combines smart data collection with intuitive automation, helping companies measure, reduce, and report their emissions with ease โ€” supported at every step by our in-house climate experts. ๐Ÿ’š

More than 3,500 companies in 20+ countries use Greenly to manage their climate strategy: from carbon assessments and life-cycle analyses to SBTi trajectories and compliance with CSRD and CBAM.

We are now a team of 200+ people from 40+ nationalities, based in Paris, London, Barcelona, and New York. ๐ŸŒŽ

To date, weโ€™ve tracked over 200 million tons of COโ‚‚ through our platform. Our next milestone: 10,000 clients and one billion tons of CO2 under management.

๐ŸŒฑ Our Values

  • Ambition for climate: Minimize GHG emissions, maximize climate impact

  • Deliver with agility: Work in small increments: fail fast, learn fast, win fast

  • Own your opportunities: Achieve outstanding results by showing initiative and accountability

  • Feedback paves the way: Succeed as a team by helping others progress

Curious to know more ? Check out our Culture Book, blog , and youtube channel ๐ŸŽฅ

๐ŸŒฑ About the role

We're looking for a Senior Product Marketing Manager to join our Product Marketing team and take ownership across three fronts at once: vertical positioning, sales enablement, and product launch messaging. You'll work at the intersection of Product, Sales, and GTM โ€” turning complex regulatory and technical subject matter into messaging that converts, and into enablement that unblocks pipeline. This is a senior, high-autonomy role for someone who thinks like an operator, not just a marketer: you'll be expected to diagnose where messaging clarity is costing us deals, and fix it.

๐ŸŒฑ What you will own

Vertical positioning & messaging ๐Ÿ“ฃ

  • Own and evolve positioning across Greenly's strategic verticals (Automotive, Packaging, F&B, Construction/BTP, Fashion/Textile, Pharma/Chemicals, Electronics), anchoring messaging in the regulation that creates urgency for each (CBAM, CSRD/ESRS E1, PPWR, SBTi, EU Battery Regulation) rather than generic ESG framing.

  • Partner with GTM and Sales to translate vertical positioning into ABM campaign briefs, outbound talk tracks, and content that speaks the language of each buyer.

  • Keep messaging synchronized with the regulatory calendar โ€” CBAM is the sharpest wedge we have; your job is to make sure every vertical has an equivalent.

Sales enablement โš™๏ธ

  • Build and maintain battlecards, objection-handling guides, and enablement material that Sales actually uses โ€” no shelfware.

  • Run regular enablement sessions with AEs and SDRs; treat Sales feedback as a primary input to the roadmap, not an afterthought.

  • Build Storylane demos and guided, self-serve product tours that showcase Greenly's product in action โ€” for prospects, partners, and Sales to use throughout the funnel.

Product launches & messaging ๐Ÿš€

  • Lead go-to-market messaging for new product releases, in particular EcoPilot's AI agents (e.g. the Environmental Engineer agent) and LCA/ACV capabilities โ€” ensuring product pages and campaigns only claim what's actually shipped.

  • Act as the guardrail between Product and content: no page gets rewritten around a feature that isn't live yet.

  • Define launch tiering, sequencing, and success metrics in partnership with Product Management.

Analyst & industry benchmark relations ๐Ÿ“Š

  • Own Greenly's presence in third-party industry reports and benchmarks (Verdantix, Gartner, Forrester, IDC, Sia Partners, and other analyst/consulting studies) โ€” this is how buyers validate vendors before they ever talk to Sales.

  • Manage the participation calendar across all tracked firms: decide which benchmarks to enter, own the relationship with analysts, and drive the RFI/questionnaire response process end to end.

  • Build and maintain a reusable answer library so responses to recurring analyst questions don't get rebuilt from scratch every cycle.

  • Turn analyst recognition (rankings, "leader" placements, quotes) into GTM assets โ€” sales one-pagers, website proof points, PR.

๐ŸŒฑ Skills to succeed

  • ๐Ÿ’ก 3+ to 5 years in Product Marketing in B2B SaaS, ideally in a technical, regulated, or compliance-driven space.

  • ๐Ÿง  Proven track record turning complex/regulatory subject matter into messaging that a buyer (and a sales rep) can act on.

  • โš™๏ธ Direct experience building sales enablement material that field teams actually use, not just producing collateral.

  • ๐Ÿค Strong cross-functional operating style โ€” you'll work daily with Sales, GTM, RevOps, and Product.

  • ๐Ÿ‡ฌ๐Ÿ‡ง/๐Ÿ‡ซ๐Ÿ‡ท Fluent in French and English; comfortable producing final deliverables in English for international teams.

  • ๐Ÿชด Bonus: prior exposure to carbon accounting, ESG, sustainability reporting, or another compliance-driven vertical (fintech/insurtech regs, cybersecurity compliance, etc.).

๐ŸŒฑ Perks & benefits

  • ๐Ÿ’ฐ Salary of 50kโ‚ฌ per year (total package)

  • ๐Ÿ“ Beautiful offices in the heart of Paris (9แต‰ arrondissement)

  • ๐Ÿ  Flexible remote work options

  • โš’๏ธ Top-notch tools to help you do your best work

  • ๐Ÿฉบ Private medical insurance with Alan (including mental health support), 100% covered

  • ๐Ÿš… 50% Navigo reimbursement for public transport

  • ๐Ÿฅ— Sustainable lunch vouchers via Ekip

  • ๐Ÿคธ Partial coverage of your Gymlib subscription

  • ๐Ÿค A culture of autonomy, transparency, and collaboration โ€” with a team of highly talented, committed people

๐ŸŒฑ The recruitment process

  • Meet Dana for a first call

  • Join Laurent, Head of Growth, for a second interview

  • Prepare and present a case study exercise

  • Meet Arnaud, co-founder and CMO

  • Meet Alexis, CEO

  • Provide us with 2 references to complete the recruitment process

  • We welcome you during our onboarding week! ๐Ÿฅณ

Weโ€™re a team shaped by diverse experiences and ideas. If youโ€™re excited about the role but donโ€™t match every requirement, we still encourage you to apply โ€” you may be the right person for the team. ๐Ÿ™

โ„น๏ธ For practical reasons, we request candidates to communicate as much as possible via the Teamtailor platform (rather than on LinkedIn, or other channels)