Marketing Executive
ARISE IIP
Marketing & Communications
Gurugram, Haryana, India
Posted on Feb 11, 2026
Job Description
Role: Inside Sales / Business Development Executive (Inbound & Outbound)
Key Responsibilities:
1. Lead & Query Management (Inbound & Digital):
- Handle incoming calls, outbound calls, messages, emails, WhatsApp, and social media inquiries from prospects.
- Manage a monthly lead volume of approximately 7001000 inquiries across all outreach channels.
- Ensure prompt, clear, and professional responses to all prospect queries.
- Weekly and monthly tracking of leads generated and interacted with.
2. Prospect Engagement & Qualification:
- Engage with prospects to understand their requirements and assess lead quality.
- Provide accurate information related to products/services and trade or manufacturing-related queries.
- Route qualified leads to the relevant internal stakeholders or sales team.
3. Customer Communication & Relationship Building:
- Maintain confident and fluent communication in English, both verbal and written.
- Build rapport with prospects and ensure a positive brand experience at every touchpoint.
- Follow up with interested prospects to nurture relationships and support conversions.
4. Database & CRM Management:
- Maintain and regularly update a structured database of leads and prospects.
- Record all interactions, notes, and lead status accurately in the CRM system.
- Support database expansion through ongoing prospect interactions.
5. Outbound Calling & Follow-Ups:
- Make outbound calls for follow-ups, lead nurturing, and campaign-related outreach.
- Conduct value-driven conversations aligned with business and marketing objectives.
6. Marketing & Digital Coordination:
- Leverage strong marketing and digital exposure provided by the organization to engage prospects effectively.
- Coordinate with marketing teams for campaign execution and communication alignment.
7. Market Awareness & Knowledge Building:
- Stay updated on general knowledge, current affairs, and trade/manufacturing trends relevant to prospect discussions.
- Apply learnings from provided training and knowledge resources during client interactions.
8. Reporting & Internal Coordination:
- Share regular updates on inquiry volumes, lead status, and prospect feedback.
- Support internal teams with insights from customer interactions.
Preferred Background & Skills:
- Excellent spoken and written English with high confidence on calls.
- Strong communication and interpersonal skills.
- Keen interest in general knowledge and current affairs, especially related to trade, manufacturing, or infrastructure.
- Prior experience in Real Estate, Logistics, Infrastructure, or B2B sectors will be an added advantage.
- Comfortable handling multi-channel communication (calls, WhatsApp, email, social media).





